Moore River Beef represents quality to my family. An article in Countryman newspaper, edition April 15,2010 page 9, has prompted me to write this article. I am the main grocery purchaser in my house and my purchasing decisions are based around what your brand means to me. We are in a computer crazed Internet world that has no emotion therefore brands that connect with their customers will be purchased first. What Moore River Beef means to my family is that it is a local produce, sustainable farming and land practices that oozes succulent quality. The bonus to Moore River Beef is that their family delivers direct to my door and all this for $10 a kilo.”Branding gives a product a personality” says Countryman newspaper. Moore River Beef is home grown on the banks of the Moore River, Gingin.